Hi, I'm Feli Aarsman.
Explore, experience, inspire, and trust
I moved to Wageningen to study Ecology at university, where my fascination with the connection between humans and nature began to grow. Just like ecosystems, our bodies depend on a complex interplay of internal and external factors. Our health is shaped by biological, psychological and social factors that constantly influence one another. This forms the foundation of my approach: we are not machines, but human beings, each with a unique biology, individual needs and a body that is constantly changing.
Over the years, my interests gradually shifted from the academic world towards sport, movement and a healthy lifestyle. I found my own balance through adventures in the mountains and on whitewater rivers, alongside my work as a fitness coach. There, I discovered the importance of body awareness, posture, muscle control and breathing. It led me to a question that remains central to my work today: how can we function at our best by working with our bodies, rather than against them?
That question inspired me to guide women toward greater physical strength, self-confidence, and a deeper understanding of their own bodies. In the summer, I share my love for the outdoors as a whitewater kayak instructor in the mountains of Slovenia. The rest of the year, I guide women as a lifestyle coach and personal trainer. I help them better understand their bodies and build a strong foundation through focused attention on training, lifestyle, and hormonal health.
My choice to focus specifically on women stems from the belief that women's health and female physiology deserve more attention. With over eight years of experience as an instructor and coach, I have seen how much can change when women gain confidence in their bodies, discover their strength, and dare to take up the space they deserve. I want to help women better understand their bodies, make their own choices, and confidently claim their place, both in sports and in life. Because every woman deserves to feel strong, to be heard, and to chart her own course.
My studies
My journey began with a university background in science, where my interest in communication and human psychology first emerged. From there, I developed my coaching and training skills in both extreme natural environments and the gym. Over time, my focus shifted increasingly toward the interplay between body, behavior, and lifestyle, and specifically to what women need to feel truly strong and healthy.
-
Menopause 2.0: Female Physiology and Nutrition Science
Dr. Stacy Sims | 2026 -
Female Health Coach: Women's Health and Lifestyle Coaching
Centre of Excellence | 2025 -
Leefstijlcoach: BGN & KTNO accredited
NHA, 2023
-
Personal Trainer: Functional trainer & healthcoach
Chivo: knowledge institute, 2020
-
Allround outdoor instructor: Extreme sports
Voshaar Outdoor & Education, 2019
-
Bachelor of Science: Minor in Communication en Psychology
Wageningen University, 2015
My work experience
With over eight years of experience coaching groups and individuals, I’ve learned how valuable personalised guidance is in fostering motivation and growth. This experience has deepened my interest in women’s unique needs and shown me how an approach tailored to their bodies, lifestyles and personal goals can help them feel stronger and move through life with greater confidence.
-
Coach and Founder
JoyFeli Coaching | 2024 - heden -
Personal trainer and Fitness instructor
MyLife Healthclub: 2022 - present
-
Pilates, Spinning and XCORE instructor
MyLife Healthclub: 2022 - present
-
Wild water kayak instructor
Slovenië, 2020 - present
-
Boulder, Spinning and Fitness instructor
Avalon Fitcentre: 2018 - 2022